Objectives of architectural photography
Architectural photography comprises photography of exteriors and interiors for the purpose of promotion and documentation. Many Industries ranging from IT, real estate, hospitality and commercial benefit from these images in numerous ways. The requirement of each industry is unique in purpose.
New hotels require images of its exterior, different type of rooms, lounging areas, restaurants, spas, banquet halls, conference rooms, gym, pool etc. that exist.
Many international brands of hotels have a set rule and style in which their properties are photographed. Before undertaking such assignment, the photographer should visit their websites and understand the style. I have always paid attention to this important fact. Usually the headquarters of these hotels have a dedicated agency and favorite team of photographers who do their jobs.
Often virtual tours are also created. Virtual tours are very helpful in projecting the 360 view and can be used in their websites. The hotels use these images on hoardings for local publicity and print brochures for distribution amongst its corporate clients during presentations.
Open restaurants are a difficult to shoot as there is a lot of movement. Lighting can also pose a challenge as there are bound to be areas of illumination and shadows outside the acceptable curve suited for CCD sensor (Contrast ratio of more than 6). Hence shadows will have to be filled up with just enough light to bring down the contrast. Maintaining natural light effect is crucial. The natural feel of illumination is of essence in all interior photos.
Commercial buildings represent shopping malls, Information technology (IT) parks. These spaces are leased out to the various occupants of diverse or common activities.The space provides great convenience to clients where all their requirements are met and are very efficiently maintained right up to housekeeping needs.These are photographed to show the infrastructure, open spaces, parking areas, interior spaces and facilities. These are important from their client’s perspective who is in the process of investing huge sums of his money for running his business.
The infrastructure should be well built, pleasant for employees and visitors having all the comforts , conveniences and backup services.
Real Estate photography
Residential properties are places that people want to live in. These places require to project the size of the project with great emphasis on basic infrastructure and common spaces provided for children to play, health club, swimming pool, clubhouse, walkways, parking areas for residents and guests.
Infrastructure and common spaces
Exterior viewsA great representation of the property has tremendous scope for global investors who are looking for a value investment.
Apartment sizes of different types, ideally that are furnished for show-casing called show apartments are mostly used now days. These should be photographed in a manner that projects openness, ample daylight and airiness., using open windows and exterior views.
Fine overall finish in various forms. Quality fittings and well appointed kitchen space is an important part of good apartment. Vivid and inviting photographs of the apartment can stimulate the buying feeling in the buyer.
Understanding architectural photography
The core objective of the photographer is to project the structure through the mind’s eye of the architect and present the structure in the most flattering manner. Key characters of the structure should be covered without distorting the structure. Distortion simply means distorting the facts in the structure.
Important aspects of great architectural photography
Many times the architect is not present to guide you and highlight the key features of the structure. It is here that the unsaid communication between the two comes into play. It comes from regular interaction with the architect and self education. Self education comes from observing work of famous architects in books and journals.
Archis, Architectural Digest, Design Architect, Building, Metropolis are a few that are a great source to polish oneself.
All structures, interiors and exteriors present themselves differently at different times of the day.
The photographer should visit the location and study the structure at different times of the day from all the angles. He should make mental or written notes on various observations like camera viewpoint and lens selections, sunrise and sunset time with directions on the compass to plan the shots.
Photograph of the roofThis photograph of the roof, as you can see, opens into the sky to let daylight into the room.
The texture of the wooden beams, and painting on the wall with fine detail is clearly seen.
If this was shot during the afternoon, the details would be overexposed.
Complementing factor was an interesting composition that makes this picture so interesting.
Timing the shot was the key.
In today’s world, any decent camera can produce decent photographs, but Camera is just a tool. Thorough knowledge of the subject with an artistic flair will set apart a professional photographer from an amateur.